Sales Supervisor (FMCG)

About the role

SUMET, a fast-growing, tech-enabled distribution company and exclusive distributor of the mosquito repellent brand EX-PIDO in Tanzania, is looking for a proactive Sales Supervisor in Dar es Salaam. The role drives sales growth, strengthens market penetration and leads the field sales team to exceed business targets. It suits an aggressive, results-driven sales leader with a strong FMCG background who enjoys building high-performing teams.

Key responsibilities

• Develop and execute sales plans and strategies to meet and exceed monthly and quarterly targets.
• Lead, supervise and motivate Sales Representatives, ensuring high productivity and consistent target achievement.
• Monitor daily, weekly and monthly sales performance and take corrective action where needed.
• Carry out regular field visits to check sales execution, customer engagement, market coverage and team performance.
• Identify new business opportunities and drive customer acquisition, market expansion and distribution penetration.
• Build strong relationships with retailers, wholesalers and distributors.
• Coach, mentor and give performance feedback to the sales team.
• Monitor competitors, market trends, pricing and customer feedback.
• Ensure effective stock management, product availability, sales documentation and accountability in assigned territories.
• Prepare and submit accurate sales reports, forecasts and market updates to management.
• Collaborate with the Sales Manager, Credit, Logistics and other departments, and run periodic performance reviews.

Required profile

• Bachelor's degree or diploma in Business Administration, Sales, Marketing or a related field.
• Minimum 3-5 years of FMCG sales experience, including sales supervision or team leadership.
• Proven track record of exceeding sales targets.
• Strong knowledge of FMCG distribution channels, retail execution, wholesale markets and customer acquisition.
• Fluent English, written and spoken.

Required skills

• Leadership, negotiation, communication and relationship-building.
• Analytical, reporting and problem-solving abilities.
• Familiarity with sales reporting tools, CRM systems and Microsoft Excel is an added advantage.

Candidates apply by sending an updated CV to the company's HR email, with the subject line SUM_11_Sales Supervisor (FMCG); applications are reviewed on a rolling basis until the position is filled.