Senior Manager - Fitness Community

About the role

A client of Shugulika Africa Limited is looking for an energetic, commercially minded and community-focused Senior Manager to lead the overall member experience, operational excellence and growth of its fitness community. The role covers day-to-day gym operations, fitness offerings such as Padel and Pilates, member engagement and retention, brand development and customer experience, and is based in Dar es Salaam.

Key responsibilities

• Lead daily gym operations to ensure high standards of service delivery and operational efficiency.
• Manage and develop Padel and Pilates programs to maintain quality experiences and member satisfaction.
• Build and nurture a strong fitness community through engaging member experiences and positive culture initiatives.
• Plan and deliver member events, wellness programs, fitness challenges and community engagement activities.
• Drive member retention, engagement and referral initiatives.
• Lead social media activities, including content creation, event promotion and brand visibility campaigns.
• Act as the face and ambassador of the gym, building relationships with members and stakeholders.
• Recruit, coach and manage gym staff to maintain a customer-focused, high-performing team.
• Ensure facility standards, cleanliness, maintenance and health and safety compliance.
• Develop partnerships with local businesses, wellness providers and community organisations.
• Monitor and report on business performance indicators such as memberships, retention, participation, customer satisfaction and revenue, and identify growth opportunities.

Required profile

• Bachelor's degree in Business Management, Sports Management, Hospitality, Marketing or a related field.
• Minimum of 5 years' experience in fitness, hospitality, wellness, retail or other service-led environments.
• Demonstrated experience managing teams and operational activities.
• Experience in community building, customer engagement, events or brand activation.
• Strong leadership, communication and relationship-building skills, with strong planning and execution capability.