Sales Manager – East Africa

About the role

The Sales Manager – East Africa will lead the MICE (Meetings, Incentives, Conferences & Events) sales effort for Meliá hotels across the region. Reporting to the Area Director of Sales, you will develop and execute strategies that drive room, banquet and F&B revenue while supporting the broader business objectives of each property.

Key responsibilities

• Support the Area Director of Sales in developing the MICE sales strategy for assigned hotels.
• Define quantitative and qualitative objectives for the Group Cluster team and internal sales of decentralized hotels.
• Manage fulfillment of the MICE segment budget (room nights, room revenue, room rental, and F&B sales) through the Group Quotation team.
• Participate in the preparation of MICE budgets and the Annual Business Plan for hotels in the sales area.
• Achieve or exceed the annual MICE budget by increasing accounts, events, banqueting, and audio‑visual revenues.
• Prepare weekly forecasts and re‑projections for the MICE segment.
• Produce regular group production reports by hotel and source of business for revenue‑management analysis.
• Supervise quotations for groups of 10+ rooms, aiming to maximise room, banquet and F&B revenue.
• Analyse leads, conversion rates and define actions to improve acquisition.
• Ensure negotiations, contracts and credit policies comply with Meliá’s standards.
• Maintain and update group business data in the FOCUS system, reporting any incidents.

Required profile

• Proven experience in MICE sales within the hotel industry.
• Strong analytical ability to prepare forecasts, reports and budget analyses.
• Experience managing a quotation team and coordinating with revenue‑management functions.
• Ability to negotiate contracts and enforce credit policies.
• Familiarity with group business tools and data management.
• Excellent communication and leadership skills to support and guide sales coordinators.

Required skills

• Proficiency with the FOCUS system (Meliá’s group business platform).

What we offer

• My MeliáRewards loyalty program with exclusive benefits.
• My MeliáBenefits offering flexible compensation and discounts on a wide range of products and services.
• Opportunities to work across several countries within the Meliá global family.