Sales Manager - Boda-Boda Financing

About the role

The Sales Manager drives business growth across designated regions by leading a high-performing sales team. The role bridges strategic planning and field execution, keeping Watu the preferred financial partner for the boda-boda community through relationship management, market intelligence and disciplined KPI tracking. The manager reports to the Deputy Country Manager - Commercial.

Key responsibilities

• Manage the entire sales function, supervise sales supervisors directly and oversee sales officers indirectly, and run performance assessments for sales officers, senior sales officers and field operations officers
• Mentor the team through monthly 1-1s, mid-year and annual appraisals, and coordinate training and capacity building with HR
• Build relationships with existing and potential stakeholders, including boda-boda suppliers, boda-boda leadership and regional dealers, and partner with external partners for sales growth
• Design and execute sales plans and tactics, identify new markets, customers and partners, and carry out market research
• Work with Retail, Marketing, Brand and Comms teams, plan and run campaigns, promotions and events, and host boda-boda/chairmen meetings and roadshows
• Educate clients on products and operations, collect and escalate feedback, and resolve escalations within the required timeline
• Prepare regional departmental reports and carry out other duties assigned by management

Required profile

• Bachelor's degree in business administration, management or a related field
• At least 5 years of sales experience, preferably in the financial sector, FMCG and telecommunications
• Proven track record of leading and managing a large team
• Willingness to travel and work in different locations, including outdoors and on the ground, and to handle physically demanding tasks and emergencies

Required skills

• Google Workspace applications and other relevant software tools
• Knowledge of retail, sales, marketing, customer service, quality assurance, logistics and supply
• Leadership, communication, analytical thinking, ethics and standards, and strong interpersonal skills

What we offer

• A competitive compensation package
• Health benefits
• Opportunities to learn and grow in an international, dynamic team