Brand Manager

About the role

East African Breweries PLC (EABL), a publicly listed company and East Africa's leading branded alcohol beverage business, is looking for a Brand Manager based in Dar es Salaam. The role uses consumer insights to develop and implement brand strategy, drives delivery of the Net Sales Volume (NSV) target for the brand(s) owned and oversees all brand advertising and promotion to deliver brand growth.

Key responsibilities

• Lead the development, implementation and evaluation of the annual strategic brand plan and manage its allocated budget
• Analyse market research data, including secondary research, to inform brand decisions
• Work with external partners such as promotions and media agencies to deliver creative campaigns
• Partner with commercial teams to align on brand plans and oversee advertising and promotional efforts
• Design a media strategy and support public relations activities
• Monitor brand performance, availability and sales, and track competitor activity
• Recommend updates to packaging and extensions with the Marketing Manager
• Track brand costs and profitability, report on expenditures and variances, and conduct regular trade visits
• Share updates with Regional Brand teams

Required profile

• Bachelor of Commerce in Marketing or a business degree, or equivalent
• 3-5 years of marketing experience, preferably in an FMCG environment
• Experience developing and executing advertising strategies

Required skills

• Strong leadership and strategic planning
• Campaign management, analytical and decision-making abilities