Trade Marketing Executive – Lubricants

About the role

The Trade Marketing Executive will implement trade marketing, brand and channel initiatives for B2B and B2C lubricants, supporting Shell, Engen and Vivo Energy brands.

Key responsibilities

• Develop and monitor the annual Trade Marketing Plan and SP&A budget.
• Implement direct and indirect trade marketing programmes, including pricing, product portfolio, training and integrated communications.
• Adapt global brand materials locally and drive merchandising and promotions.
• Analyse brand, product and channel performance data to identify trends and growth opportunities.
• Support sales teams with value‑selling tools, customer value propositions and pipeline management.
• Coordinate on‑ground implementation with distributors and manage third‑party agency relationships.

Required profile

• University degree in business, marketing or related field.
• Minimum 5 years of marketing or commercial support experience with strong analytical skills.
• Strategic thinking, ability to translate concepts into operational plans and draw insights from data.
• Good understanding of retail and B2C markets, pricing, channel management and route‑to‑market.
• Strong commercial judgment, customer orientation and project management capabilities.

Required skills

• High proficiency in Microsoft Excel.
• High proficiency in Microsoft PowerPoint.
• Strong data analysis and reporting skills.