Corporate Brand, Reputation & Comms Manager
AB InBev Africa · Dar es Salam
Job description
About the role
The key purpose of this role is to lead and manage the overall brand communications execution within the country. It is a specialist communications/marketing position involving corporate branding initiatives, public relations and brand consistency across platforms, while supporting the sustainability, regulatory and government affairs functions. The manager works with internal and external stakeholders to drive commercial outcomes through communications.
Key responsibilities
- Develop and implement brand strategies aligned with group brand guidelines, oversee major brand projects and ensure brand compliance
- Oversee digital content production (photography, video, multimedia, online copy) and run corporate communication campaigns
- Create and manage content calendars for social media, websites and newsletters
- Manage public relations, draft press releases and speeches, and support corporate events and executive presentations
- Lead media strategy, write campaign briefs and monitor audience engagement
- Drive the Sustainability Communications Country Plan implementation, including index improvement for sustainability projects
Required profile
- Honours degree in Marketing, Communications, Public Relations or a related creative field
- At least 6 years in corporate communications or brand management, including 4 years in a managerial position
- Experience in digital communications, social media and public relations
- Strong understanding of consumer behaviour, market dynamics and research principles
Required skills
- Digital marketing tools and platforms
- Excellent communication, project management and organisational skills
- Creative thinking and problem solving
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Published 1 hour ago
Expires 1 month from now
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AB InBev Africa
Dar es Salam
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