Sales Executive

About the role

The Sales Executive will drive sales force effectiveness for East African Breweries, ensuring the right brands reach the right outlets at the right time. You will work closely with distribution partners and internal teams to grow brand penetration and meet commercial targets.

Key responsibilities

• Manage outlet brand assortment to align with market execution standards and segmentation.
• Achieve assigned sales targets (volume or value) on a monthly/quarterly basis.
• Plan and execute daily customer calls, adhering to prescribed call rates and journey plans.
• Maintain a high strike rate by ensuring calls are productive and meet sales objectives.
• Implement execution standards such as QDVPPP, MPA and MAS in each outlet.
• Provide onboarding, training and development for AD VSMs to maximise sales effectiveness.
• Monitor and report on performance metrics, including call adherence and sales outcomes.

Required profile

• Proven experience in sales within FMCG, beverage or related consumer‑goods sectors.
• Strong commercial thinking with the ability to analyse market data and drive results.
• Comfort working in a multicultural, multi‑currency environment.
• Excellent relationship‑building skills and a customer‑focused mindset.
• Ability to meet and exceed sales targets consistently.

Required skills