Marketing Executive - Trucks

About the role

Blue Recruits is looking for a Marketing Executive with 5-7 years of experience in the trucks marketing sector, based in Dar es Salaam, Tanzania. The role develops and implements marketing strategies to promote truck products and raise brand awareness in the market.

Key responsibilities

• Conduct market research to identify trends, customer needs and the competitive landscape.
• Develop and run marketing campaigns across digital, print and event channels.
• Work with sales teams to create promotional materials and sales tools.
• Manage social media accounts and online presence.
• Analyse campaign performance metrics and give insights for improvement.
• Build relationships with customers, dealers and industry partners.
• Take part in trade shows, exhibitions and promotional events.
• Prepare regular reports on marketing activity and performance for management.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field.
• Proven marketing experience in the automotive or trucks industry.
• Strong understanding of marketing principles and digital marketing strategies.
• Excellent communication, interpersonal and presentation skills.
• Ability to work independently and in a team in a fast-paced environment.

Required skills

• Proficiency in marketing software and tools.
• Proficiency in the MS Office Suite.