Events Representative

About the role

The Events Representative will execute brand‑led consumer experiences that build long‑term advocacy for SAB beer and cider brands. This role drives incremental volume and market‑share growth while reinforcing the brand narrative and supporting the company’s corporate reputation.

Key responsibilities

• Plan, execute and report on experiential brand‑building activations across the region.
• Deliver regional sales‑driving events in line with execution guidelines to generate profitable volume.
• Maintain collaborative relationships with internal sales and brand teams as well as external partners such as stadium and event owners.
• Manage SAB beer account procedures including FBIs, stock and deals.
• Gather consumer insights and analyse engagement with the brands.
• Oversee third‑party event suppliers and stakeholders to ensure successful delivery.

Required profile

• Strong interpersonal skills and ability to build effective relationships.
• Excellent planning, organizing and negotiation abilities, especially under pressure.
• Good verbal and written communication skills.
• Ability to work collaboratively with internal and external stakeholders.