Brand Manager

About the role

East African Breweries PLC (EABL), a publicly listed company and East Africa's leading branded alcohol beverage business, is looking for a Brand Manager in Dar es Salaam. The role uses consumer insights to develop and implement brand strategy, drives delivery of the Net Sales Volume (NSV) target for the brand(s) accountable for, and oversees the brand's advertising and promotion (A&P) to deliver brand growth.

Key responsibilities

• Lead the development, implementation and evaluation of the annual strategic brand plan and manage its allocated budget
• Analyse market research data, including secondary research, to inform brand strategy
• Work with external partners such as promotions and media agencies to deliver creative campaigns
• Partner with commercial teams to align on brand plans and oversee advertising and promotional efforts
• Design a media strategy and support public relations activities
• Monitor brand performance, including availability and sales, and track brand costs and profitability
• Keep up with competitors and market dynamics, and recommend updates to packaging and extensions with the Marketing Manager
• Prepare reports on brand expenditures and variances, conduct trade visits, and engage with Regional Brand teams

Required profile

• Bachelor of Commerce in Marketing or business, or equivalent
• 3-5 years of marketing experience, preferably in an FMCG environment
• Experience developing and executing advertising strategies

Required skills

• Strong leadership and strategic planning
• Campaign management, analytical and decision-making capabilities