SEO Specialist – Tanzania (On-site)

About the role

We are looking for an experienced SEO Specialist to boost organic traffic for a leading betting website in Tanzania. The role is full‑time, on‑site and combines SEO copywriting with hands‑on WordPress development and site management.

Key responsibilities

• Write and publish SEO‑optimized articles on a regular basis.
• Optimize landing, category and game pages, including meta titles, descriptions, headings and internal linking.
• Conduct keyword research, create structured keyword clusters and apply them across content.
• Update and refresh existing ranking content to maintain performance.
• Manage content inside WordPress, building and maintaining complete site structures.
• Handle WordPress setup, configuration and basic technical optimisation.
• Monitor keyword rankings and overall search performance.
• Use SEO tools to track results and identify improvement opportunities.

Required profile

• At least 2 years of SEO experience with a strong focus on copywriting.
• Proven ability to produce optimized content for competitive sectors (betting experience is a plus).
• Bachelor’s degree in Technology, Mass Communication, Journalism or a related field.
• Solid WordPress development and content‑management experience.
• Ability to independently build and manage a complete WordPress site.
• Deep understanding of search intent and content structuring.
• Proficiency with SEO tools such as Google Search Console, Google Analytics, Ahrefs or SEMrush.

Required skills

• SEO copywriting
• Keyword research and clustering
• Meta‑title and description optimisation
• Internal linking strategy
• WordPress development and site management
• Use of SEO tools (Google Search Console, Google Analytics, Ahrefs, SEMrush)