Events Representative

About the role

The Events Representative will execute brand‑led consumer experiences across Tanzania, driving long‑term brand advocacy and supporting volume and market‑share growth for SAB beer and ciders. This role combines event planning, on‑site activation, and stakeholder management to reinforce the brand narrative and enhance corporate reputation.

Key responsibilities

• Plan, execute and report on experiential brand‑building activations that deliver memorable consumer experiences.
• Organise regional sales‑driving events in line with execution guidelines to generate incremental profitable volume.
• Develop and maintain collaborative relationships with internal sales and brand teams as well as external partners such as stadium owners, event organisers and community groups.
• Manage SAB beer account procedures, including FBIs, stock handling and deal administration.
• Gather consumer insights and analyse engagement trends to inform future activations.
• Oversee third‑party event suppliers and ensure seamless delivery of event logistics.

Required profile

• Strong interpersonal skills with the ability to build effective relationships.
• Excellent planning and organisational capabilities.
• Ability to work under pressure and meet tight deadlines.
• Good verbal communication and presentation skills.
• Effective negotiation skills.