Public Relations (PR) Specialist

About the role

The company is seeking a dynamic Public Relations (PR) Specialist to shape and protect its brand image, build strong media relationships, and drive effective communication across multiple channels. This role will support business growth by ensuring consistent, compelling messaging and by managing both proactive and reactive communication initiatives.

Key responsibilities

• Develop, protect, and enhance the company’s brand image to support growth and strengthen customer trust.
• Manage media relations, including drafting press releases and handling inquiries to secure positive coverage.
• Create clear, consistent messaging aligned with business objectives, products, and corporate values.
• Plan and coordinate corporate events, product launches, press conferences, and promotional activities.
• Oversee digital and social media platforms, monitor online reputation, and respond swiftly to potential crises.

Required profile

• Excellent written and verbal communication skills with the ability to deliver persuasive messages.
• Proven experience in media relations and event management, including press conferences and corporate events.
• Strong digital and social media management abilities, including content creation and reputation monitoring.
• Demonstrated crisis communication and problem‑solving capabilities under pressure.
• Strong interpersonal and stakeholder management skills to build and maintain professional relationships.

Required skills