Digital Marketing Specialist – FinTech

About the role

PalmPay is seeking a proactive Digital Marketing Specialist to lead full‑funnel campaigns that attract, educate and convert users across retail and business segments in the highly regulated FinTech space.

Key responsibilities

• Plan, execute and optimise paid campaigns on Google Ads, LinkedIn, Meta, X (Twitter), YouTube, Instagram, TikTok and programmatic platforms.
• Manage SEO and SEM strategies to drive high‑quality traffic and improve SERP rankings for financial keywords.
• Design and refine lead‑generation and conversion funnels, including signup flows, landing pages and CTAs.
• Analyse performance data using GA4, Google Tag Manager and CRM dashboards to inform ROI‑focused decisions.
• Run and optimise email nurture, drip and transactional campaigns using HubSpot, ActiveCampaign or Salesforce Marketing Cloud.
• Collaborate with content, compliance and product teams to ensure all assets meet financial regulations.
• Create briefs for creative assets and work with design teams to produce high‑performing banners, videos and landing pages.
• Monitor competitors, industry benchmarks and user behaviour to stay ahead of FinTech marketing trends.
• Support growth initiatives such as referral programmes, affiliate partnerships and onboarding flows.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 3+ years of digital marketing experience, preferably in FinTech, finance, SaaS or another regulated industry.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication and project‑management skills.
• Comfortable working in a fast‑paced, high‑growth, highly regulated environment.

Required skills

• Google Ads
• LinkedIn Campaign Manager
• Meta Ads Manager
• SEO and keyword research
• SEM
• Google Analytics 4 (GA4)
• Google Tag Manager
• Google Search Console
• HubSpot
• Marketo
• Pardot
• ActiveCampaign
• Salesforce Marketing Cloud
• Basic HTML
• Basic CSS