YouTube Strategist – Remote Full‑Time/Contract

About the role

We are looking for a data‑driven YouTube Strategist to own and scale our channel presence. You will shape the end‑to‑end video content pipeline, from concept to performance analysis, driving brand awareness, audience engagement and measurable business results.

Key responsibilities

• Develop and execute long‑term YouTube content strategies aligned with business goals, optimizing for search and suggested video algorithms.
• Conduct audience research and competitor analysis to identify trending topics and high‑value opportunities.
• Guide writers, videographers and editors to create strategic video hooks, titles, thumbnails and pacing.
• Optimize metadata (titles, descriptions, tags, thumbnails) to maximize click‑through rates.
• Monitor key metrics (retention, CTR, watch time, subscriber growth) using YouTube Studio and translate insights into channel improvements.
• Maintain an editorial calendar and streamline production workflows.
• Collaborate with social media, paid ads and product marketing teams to integrate YouTube content across channels.
• Identify and pursue monetization options, sponsorships and merchandise integrations where relevant.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent practical experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices and community guidelines.
• Strong ability to interpret YouTube Analytics data and turn it into actionable strategies.
• Excellent written and verbal communication for briefing creative teams.

Required skills

• YouTube Analytics
• YouTube Studio
• YouTube SEO