SEO Specialist – On-site (Tanzania)

About the role

Bangbet Tanzania is looking for an experienced SEO Specialist to lead organic growth for its betting platform. This full‑time, on‑site position will combine SEO copywriting, keyword strategy, and hands‑on WordPress site management to improve search visibility and drive traffic.

Key responsibilities

• Write and publish SEO‑optimized articles on a regular basis.
• Optimize landing, category, and game pages for target keywords.
• Conduct keyword research, clustering, and implement structured keyword plans.
• Improve meta titles, descriptions, headings, internal linking, and overall on‑page SEO.
• Update, refresh, and expand existing high‑ranking content.
• Build, configure, and maintain complete WordPress website structures.
• Handle basic technical optimization of the WordPress site.
• Monitor keyword rankings and search performance using SEO tools.

Required profile

• Minimum 2 years of SEO experience with a strong focus on copywriting.
• Proven ability to produce optimized content for competitive sectors; betting experience is a plus.
• Bachelor’s degree in Technology, Mass Communication, Journalism, or a related field.
• Demonstrated experience managing WordPress sites independently.
• Solid understanding of search intent and content structuring.

Required skills

• WordPress development and site management.
• Google Search Console.
• Google Analytics.
• Ahrefs.
• SEMrush (or similar SEO tools).