Sales Executive – Heavy Machinery

About the role

We are looking for a motivated Sales Executive to drive the promotion and sale of heavy machinery and equipment across sectors such as construction, mining, agriculture, logistics and infrastructure. The role combines business development, customer relationship management and technical product knowledge to achieve revenue targets while delivering excellent service.

Key responsibilities

• Identify and develop new business opportunities in target industries.
• Promote and sell heavy machinery, equipment and related products.
• Visit customers regularly to understand their equipment needs.
• Prepare quotations, proposals and negotiate contracts.
• Meet or exceed monthly and annual sales targets.
• Conduct product demonstrations and explain machine features and benefits.
• Maintain strong relationships with existing customers to encourage repeat business.
• Coordinate with service and spare‑parts teams to ensure customer satisfaction.
• Monitor market trends, competitor activities and customer feedback.
• Prepare and submit regular sales reports and forecasts.
• Attend trade shows, exhibitions and customer events as required.
• Ensure timely collection of payments in accordance with company policies.

Required profile

• Bachelor's degree or diploma in Business, Marketing, Mechanical Engineering or a related field.
• 3–5 years of sales experience, preferably in heavy machinery, construction equipment, industrial equipment or commercial vehicles.
• Valid driver’s licence and willingness to travel extensively.
• Proficiency in Microsoft Office and CRM software is an advantage.

Required skills

• Strong sales and negotiation abilities.
• Excellent communication and interpersonal skills.
• Technical understanding of heavy machinery and equipment.
• Customer‑focused with strong relationship‑building capabilities.
• Problem‑solving and decision‑making skills.
• Good presentation and time‑management abilities.
• Ability to work independently and as part of a team.