Marketing Officer

About the role

The Marketing Officer will support EYECONIC AGENCY in delivering effective digital marketing solutions for client brands and the agency’s own services. Working on‑site in Dar es Salaam, you will collaborate closely with internal teams and clients to plan, execute and monitor campaigns that drive brand awareness and revenue growth.

Key responsibilities

• Develop and implement integrated marketing campaigns across social media, web and other digital channels.
• Coordinate daily social media activities, including content scheduling, community management and performance tracking.
• Conduct market and competitor research to inform strategy and identify growth opportunities.
• Assist the sales team with client acquisition, proposal preparation and relationship management.
• Prepare regular marketing performance reports and present insights to stakeholders.
• Support content and creative teams to ensure consistent brand messaging.

Required profile

• Diploma or degree in Marketing, Business, Communications or a related field (preferred).
• Strong marketing and sales knowledge with the ability to plan and execute campaigns.
• Experience in market research, trend analysis and audience profiling.
• Excellent communication skills and proficiency in managing social media platforms.
• Highly organized, detail‑oriented and capable of handling multiple projects simultaneously.
• Familiarity with the local market in Dar es Salaam and experience in a digital agency environment is an advantage.

Required skills

• Basic digital marketing tools and analytics platforms.