Head of Sales – Metals Division (Tanzania)

About the role

The Sales Head will lead the Metals Division across Tanzania, shaping strategy, driving revenue and expanding market share for a broad portfolio of wire products, roofing sheets and steel tubes. You will oversee both wholesale/retail and institutional channels, ensuring the business meets its growth targets.

Key responsibilities

• Achieve and exceed monthly, quarterly and annual sales quotas for all product lines.
• Develop and implement strategic sales plans aligned with company objectives.
• Lead, mentor and supervise the national sales team, ensuring optimal performance and market coverage.
• Identify and secure new business opportunities with dealers, contractors, NGOs, government bodies and other institutional customers.
• Manage public‑sector procurement processes, including tender identification, submission and compliance with PPRA/e‑procurement systems.
• Monitor market trends, competitor activity and customer needs to refine sales tactics.
• Coordinate with production, logistics and marketing to align supply, pricing and promotions.
• Train and support branch sales teams, ensuring strong brand positioning in urban and rural markets.
• Drive collections, enforce credit discipline and maintain accurate CRM records.
• Represent the company at industry forums, exhibitions and stakeholder meetings.

Required profile

• 8‑10 years of progressive sales and marketing leadership experience in East African industrial or manufacturing sectors.
• Proven track record of revenue growth and market expansion.
• Strong strategic mindset with experience managing complex distribution networks.
• Demonstrated ability to lead high‑performing teams and handle public‑sector procurement.

Required skills

• Proficiency with CRM systems.
• Experience using e‑procurement/tender management platforms.

What we offer

• Leadership role with significant impact on a fast‑growing metals business.
• Opportunity to shape national sales strategy and build a high‑performing team.