Country Sales Manager

About the role

The Country Sales Manager will represent KT&G in Tanzania, driving the strategic direction and sales growth of the brand across the market. This senior position involves close collaboration with the official distributor and manufacturer, overseeing distribution channels, marketing activities, and contract management.

Key responsibilities

• Develop and execute strategic plans to boost KT&G brand sales in Tanzania.
• Negotiate with the official distributor and manufacturer on sales, distribution, marketing, new product launches, and contract structures.
• Establish and expand distribution channels such as wholesale, modern trade, and upcountry networks.
• Design promotion, salesforce motivation, and visibility schemes.
• Monitor distributor sales performance, distribution activities, and marketing initiatives, reporting regularly to KT&G headquarters.
• Collect, analyze, and interpret sales and distribution data to identify growth drivers.
• Set KPIs for partners, conduct performance evaluations, and implement incentive and bonus programs.
• Inspect and improve distributor, importer, and wholesale partner operations.
• Lead restructuring or expansion of the sales organization as needed, including recruitment and training.
• Conduct market sensing, competitor analysis, and new market trend assessments.
• Manage basic contract administration and ensure compliance with legal requirements.

Required profile

• Proven experience in sales management, preferably within the tobacco or FMCG sector.
• Strong knowledge of the Tanzanian market and distribution landscape.
• Excellent negotiation and communication abilities.
• Analytical mindset with capability to interpret sales data and market trends.
• Ability to set performance targets, evaluate partners, and drive incentive programs.
• Leadership skills to train and motivate sales teams and manage organizational changes.

Required skills