Sales Executive

About the role

The Sales Executive will be responsible for managing an assigned geographical area, which may include towns, villages and multiple distributor territories. The role focuses on achieving primary and secondary sales targets, market share, net sales value and other key performance indicators while leading and empowering area distributors and VSMs.

Key responsibilities

• Mentor and accompany VSMs, providing guidance as part of Diageo’s toolkit.
• Manage primary sales through collaboration with distributor managers and ensure execution of agreed sales plans.
• Oversee secondary sales by working with stockists, top outlets and ensuring product delivery.
• Represent the Distribution Manager in interactions with distributors and drive secondary sales initiatives such as the 3‑wheeler project and stockist incentives.
• Identify and appoint new distribution points, conducting KYC processes to support efficient stock movement.
• Collaborate closely with commercial, marketing, supply and finance teams to ensure flawless execution of plans.

Required profile

• Proven experience in sales, preferably within the beverage or consumer goods sector.
• Strong leadership and mentoring abilities to guide distributors and VSMs.
• Excellent analytical skills to monitor sales performance and market trends.
• Effective communication and negotiation skills.
• Willingness to travel frequently across the assigned territory.

Required skills