Trade Marketer

About the role

JTI is looking for a Trade Marketer to drive sales growth of its brands within an assigned retail territory. You will be responsible for implementing marketing programs, ensuring product availability, and building strong partnerships with retail customers.

Key responsibilities

• Increase sales of JTI products in the designated territory.
• Guarantee execution of marketing programs and achieve set market‑share targets.
• Ensure product availability and visibility across all retail outlets.
• Negotiate order commitments and deploy trade‑marketing activities in stores.
• Develop privileged, win‑win relationships with customers.
• Act as a brand ambassador, engaging consumers at the point of purchase.
• Maintain knowledge of all sales channels, including HoReCa, key accounts, kiosks, and tablets.
• Provide market feedback in TME Lite and use data to improve future calls.
• Conduct regular customer visits, prepare materials, and address objections.
• Implement effective merchandising and ensure compliance with display standards.

Required profile

• Proven ability to manage a retail territory and achieve volume targets.
• Strong relationship‑building skills with retail partners.
• Understanding of consumer needs and ability to stimulate product trial.
• Experience in gathering and leveraging market intelligence.
• Commitment to regular field visits and proactive planning.

Required skills