Marketing Director

About the role

The Marketing Director will lead the creation and execution of Meridianbet Tanzania’s marketing strategy, driving brand growth, customer acquisition and retention in the Tanzanian market. This full‑time, on‑site position is based in Dar es Salaam and works closely with sales, operations and other internal teams.

Key responsibilities

• Develop and execute the company’s overall marketing and branding strategy for Tanzania.
• Build and maintain partnerships with TV, radio, newspaper and other media outlets for advertising and promotional campaigns.
• Plan and oversee integrated marketing campaigns across traditional and digital channels.
• Increase brand awareness and customer acquisition through innovative initiatives.
• Promote Meridianbet products, events and promotions.
• Monitor and evaluate campaign performance using analytics and engagement metrics.
• Prepare regular reports on ROI, reach and engagement.
• Manage the company’s presence on social media platforms, ensuring consistent brand messaging.
• Identify new marketing opportunities, sponsorships and strategic partnerships.
• Coordinate public‑relations activities and maintain media relationships.
• Manage the marketing budget and ensure cost‑effective execution.
• Conduct market research and competitor analysis to spot trends and opportunities.
• Lead, mentor and develop the marketing team to meet departmental goals.
• Collaborate with Operations, Retail, Online, Digital Marketing, Customer Support and other departments to ensure successful implementation of initiatives.
• Organise promotional events, product launches, sponsorships and community‑engagement activities.
• Ensure all marketing activities comply with company policies and regulatory requirements.

Required profile

• Proven experience leading marketing teams and managing integrated campaigns.
• Strong background in developing and executing marketing and branding strategies.
• Experience managing media partnerships and advertising budgets.
• Ability to analyse performance data and optimise campaigns.
• Excellent communication and stakeholder‑management skills.
• Knowledge of the Tanzanian market and sports‑betting industry is a plus.

Required skills