Digital Marketing Executive

About the role

The Digital Marketing Executive will support the Marketing department in achieving its core objectives by designing, launching, and optimizing strategic digital campaigns that generate high‑intent leads and drive sales for VAAL’s products and services.

Key responsibilities

• Set up, manage, and optimize paid campaigns across search engines, social media, and display platforms (Google Ads, Meta, LinkedIn).
• Design full‑funnel digital campaigns to attract prospects, capture high‑intent leads, and nurture them to conversion.
• Utilise digital channels to engage audiences, answer inquiries, promote initiatives, and identify content gaps for high‑impact topics.
• Track, evaluate, and report performance against KPIs and ROI targets, continuously optimizing ad spend.
• Assist in shaping the annual digital strategy, monitor competitor activity, and collaborate with external digital agencies as needed.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, or a related field.
• Minimum 3 years of hands‑on digital marketing experience, with proven success in Google Ads and Meta campaign management.
• Strong creative drive for audience targeting and solid communication skills.
• Ability to work in complex or transforming business environments.

Required skills

• Google Ads
• Meta Ads (Facebook/Instagram)
• LinkedIn Ads
• Marketing automation tools
• Campaign analytics